Yisrael Adler launches “A Gesheft“, the first music video from a joint Shabbat-themed project with US-based musician, arranger, and producer Mendy Hershkowitz. The project, which the two have been developing for several years, consists of 12 tracks slated for release this coming winter and features top-tier composers and musicians.

Israel Adler conceived the concept and wrote the lyrics, basing them on a parable by the Chofetz Chaim that encourages careful observance of Shabbat. The melody was composed jointly by Adler and Hershkowitz, with the latter also handling the arrangement and orchestration.

Adler—who is currently marking the shloshim, the thirty-day mourning period following the passing of his father, Chief Cantor Rabbi Chaim Adler, of blessed memory—shares: “My late father actually managed to see this video. He complimented it and was truly enthusiastic.” According to Adler, his father was deeply impressed by the project and by his son’s aspiration to elevate the honor of Shabbat among the Jewish people. “May this serve to elevate his soul,” he adds, with a note of longing.

The video is in Yiddish, with subtitles in both Hebrew and English. With the goal of reaching broader audiences and inspiring a greater commitment to the sanctity of Shabbat, Adler plans to translate the subtitles into additional languages.

Concept, Lyrics, and Vocals: Yisrael Adler
Composition: Mendy Hershkowitz, Yisrael Adler Arrangement and Orchestration: Mendy Hershkowitz
Spoken Interlude: Beri Goldman Choirs: Hershel Brisk
Vocal Production: Avi Raimi Technical Production: David Babad
Mix and Mastering: Yaniv Blass Music Video, Cinematography, and Production: Heni Weinberger – Sipur Acher Public Relations and Media: Israel Rosen