Singer and songwriter Yossi Fried releases the new single “Ich Ken“, a moving and touching song based on a deep conversation between a father and his son. Through a personal and true story, Fried presents a clear and concise message: Even if the path is full of falls, doubts and people who did not believe, self-belief and will are what lead forward. The melody, by Fried himself, receives a precise musical cover in Yanky Cohen‘s arrangement.

The song comes from a mature perspective on the challenges of life and education in the current generation, and emphasizes the power of the parent as a strengthening and significant figure. Fried seeks to convey a message of openness, honesty and personal example, not to hide the difficulties, but to turn them into a tool for growth and inspiration. “Ich Ken” is a song that speaks to anyone on the path, and simply reminds: Those who believe and truly want to – can go far.

Lyrics and music: Yossi Fried

Arrangement and musical production: Yanky Cohen

Graphics and AI clip: Shlomi Eisenbach
Public relations and communications: Israel Rosen