Sometimes we lose focus and think that trying to do things on our own will bring us what we need. But we often forget that what truly needs to be done is to pray to Hashem. Just as Esther Hamalka first approached King Achashverosh, she ultimately turned to Hashem with a heartfelt prayer: “Keili, Keili, lama azavtani?”

These powerful words were featured in a song that Boruch Sholom released a few years ago, composed by the renowned ba’al tzedakah Reb Yoel Yisrael Zupnick. He is now renewing the song with a beautiful new music video, just in time for tanis estir and Purim.

Composed by: R’ Yoel Yisroel Zupnick

Produced by: Mendy Fekete / Dididum Studios

Original Song Produced by: Shlome Wechter

Mixing: Shlome Wechter

Post-Production: Avrumy Lunger

Video Shoot & Editing: The Schwartz Brothers

Directed by: Getzy Berkowitz

Digital Marketing: Motty Media